Apple AR goggles
This is interesting to me as a demonstration of what is possible with an infinite budget and state of art technology. I couldn't help thinking however, as the reviewer talked about Apple TV, Apple Safari, Apple Facetime, and all the other apple applications, that this won't work well (or at all) with third party appliances and therefore the user is locked into a platform with full control and knowledge of their physical environment, biophysical signature, and in perfect control of their attention.
I would abandon the internet if viewing ads were a necessity. Apple is positioning themselves as the gatekeeper to my computing environment and I don't like giving that power to a for-profit third-party.
Hey are you seeing commercials? Install uBlock on firefox, safari, or chrome
Ephemeral Videos, watch them before they're taken down.